Sharing is Caring ebook, created with inbound team at Waterfall. Worked together to brainstorm total content strategy, specific ebook strategy, content flow for first ebook to launch program. Responsible for wire-framing, content flow, and final design after content handoff from inbound team.

This ebook focused on early stage prospects looking for high level information to solve the problem of acquiring more customers in a cost effective way. We selected to focus this ebook on 3 main areas: Viral Sharing, Influencer Marketing and Brand Advocacy. The goal was to help spread brand awareness as a thought leader in the marketing space, while also connecting with prospects that may not yet know they need a mobile solution.

Sharing is Caring ebook, created with inbound team at Waterfall. Worked together to brainstorm total content strategy, specific ebook strategy, content flow for first ebook to launch program. Responsible for wire-framing, content flow, and final design after content handoff from inbound team.

This ebook focused on early stage prospects looking for high level information to solve the problem of acquiring more customers in a cost effective way. We selected to focus this ebook on 3 main areas: Viral Sharing, Influencer Marketing and Brand Advocacy. The goal was to help spread brand awareness as a thought leader in the marketing space, while also connecting with prospects that may not yet know they need a mobile solution.

Sharing is Caring ebook, created with inbound team at Waterfall. Worked together to brainstorm total content strategy, specific ebook strategy, content flow for first ebook to launch program. Responsible for wire-framing, content flow, and final design after content handoff from inbound team.

This ebook focused on early stage prospects looking for high level information to solve the problem of acquiring more customers in a cost effective way. We selected to focus this ebook on 3 main areas: Viral Sharing, Influencer Marketing and Brand Advocacy. The goal was to help spread brand awareness as a thought leader in the marketing space, while also connecting with prospects that may not yet know they need a mobile solution.

Sharing is Caring ebook, created with inbound team at Waterfall. Worked together to brainstorm total content strategy, specific ebook strategy, content flow for first ebook to launch program. Responsible for wire-framing, content flow, and final design after content handoff from inbound team.

This ebook focused on early stage prospects looking for high level information to solve the problem of acquiring more customers in a cost effective way. We selected to focus this ebook on 3 main areas: Viral Sharing, Influencer Marketing and Brand Advocacy. The goal was to help spread brand awareness as a thought leader in the marketing space, while also connecting with prospects that may not yet know they need a mobile solution.

Sharing is Caring ebook, created with inbound team at Waterfall. Worked together to brainstorm total content strategy, specific ebook strategy, content flow for first ebook to launch program. Responsible for wire-framing, content flow, and final design after content handoff from inbound team.

This ebook focused on early stage prospects looking for high level information to solve the problem of acquiring more customers in a cost effective way. We selected to focus this ebook on 3 main areas: Viral Sharing, Influencer Marketing and Brand Advocacy. The goal was to help spread brand awareness as a thought leader in the marketing space, while also connecting with prospects that may not yet know they need a mobile solution.

Sharing is Caring ebook, created with inbound team at Waterfall. Worked together to brainstorm total content strategy, specific ebook strategy, content flow for first ebook to launch program. Responsible for wire-framing, content flow, and final design after content handoff from inbound team.

This ebook focused on early stage prospects looking for high level information to solve the problem of acquiring more customers in a cost effective way. We selected to focus this ebook on 3 main areas: Viral Sharing, Influencer Marketing and Brand Advocacy. The goal was to help spread brand awareness as a thought leader in the marketing space, while also connecting with prospects that may not yet know they need a mobile solution.

My first ebook with Waterfall, designed to be an instructional guide to leveraging Passbook for our prospects mobile marketing efforts, in order to position ourselves as an industry thought leader. Responsible for all design and layout.

My first ebook with Waterfall, designed to be an instructional guide to leveraging Passbook for our prospects mobile marketing efforts, in order to position ourselves as an industry thought leader. Responsible for all design and layout.

My first ebook with Waterfall, designed to be an instructional guide to leveraging Passbook for our prospects mobile marketing efforts, in order to position ourselves as an industry thought leader. Responsible for all design and layout.

My first ebook with Waterfall, designed to be an instructional guide to leveraging Passbook for our prospects mobile marketing efforts, in order to position ourselves as an industry thought leader. Responsible for all design and layout.

My first ebook with Waterfall, designed to be an instructional guide to leveraging Passbook for our prospects mobile marketing efforts, in order to position ourselves as an industry thought leader. Responsible for all design and layout.

Multi-channel campaign Waterfall's cocktail event at SXSW. The goal of the event was to create brand awareness in a sea of larger companies in Austin. The initial concept was based on choosing your own adventure, much like the chapter books of youth. Our would utilize the mobile messaging concept and the adventure would play out as the character of a lost techie in Austin during SXSW. Working with my inbound marketing team, we developed a script and theme. 

The visuals for the campaign were intended to evoke adventure, the prize being a gift card to purchase travel items and go on an adventure #IRL. The campaign included visual touch points in email, social, guerrilla marketing stickers, and on-site event materials including signage and postcard leave behinds. 

Multi-channel campaign Waterfall's cocktail event at SXSW. The goal of the event was to create brand awareness in a sea of larger companies in Austin. The initial concept was based on choosing your own adventure, much like the chapter books of youth. Our would utilize the mobile messaging concept and the adventure would play out as the character of a lost techie in Austin during SXSW. Working with my inbound marketing team, we developed a script and theme. 

The visuals for the campaign were intended to evoke adventure, the prize being a gift card to purchase travel items and go on an adventure #IRL. The campaign included visual touch points in email, social, guerrilla marketing stickers, and on-site event materials including signage and postcard leave behinds. 

Multi-channel campaign Waterfall's cocktail event at SXSW. The goal of the event was to create brand awareness in a sea of larger companies in Austin. The initial concept was based on choosing your own adventure, much like the chapter books of youth. Our would utilize the mobile messaging concept and the adventure would play out as the character of a lost techie in Austin during SXSW. Working with my inbound marketing team, we developed a script and theme. 

The visuals for the campaign were intended to evoke adventure, the prize being a gift card to purchase travel items and go on an adventure #IRL. The campaign included visual touch points in email, social, guerrilla marketing stickers, and on-site event materials including signage and postcard leave behinds. 

Multi-channel campaign Waterfall's cocktail event at SXSW. The goal of the event was to create brand awareness in a sea of larger companies in Austin. The initial concept was based on choosing your own adventure, much like the chapter books of youth. Our would utilize the mobile messaging concept and the adventure would play out as the character of a lost techie in Austin during SXSW. Working with my inbound marketing team, we developed a script and theme. 

The visuals for the campaign were intended to evoke adventure, the prize being a gift card to purchase travel items and go on an adventure #IRL. The campaign included visual touch points in email, social, guerrilla marketing stickers, and on-site event materials including signage and postcard leave behinds. 

Social Business Innovation Summit 2014, was the second annual event of it's kind for Hearsay Social. I was responsible for all branded materials utilized in the event including signage, full wall decals, invites, emails, etc. 

COO and CEO Michael Locke and Clara Shih standing in front of the full wall design.

Social Business Innovation Summit 2014, was the second annual event of it's kind for Hearsay Social. I was responsible for all branded materials utilized in the event including signage, full wall decals, invites, emails, etc. 

Visuals utilized and repurposed across multichannel promotion.

Social Business Innovation Summit 2014, was the second annual event of it's kind for Hearsay Social. I was responsible for all branded materials utilized in the event including signage, full wall decals, invites, emails, etc. 

Full word wall decal in entry to event.

Social Business Innovation Summit 2014, was the second annual event of it's kind for Hearsay Social. I was responsible for all branded materials utilized in the event including signage, full wall decals, invites, emails, etc. 

The Dub was created to help foster and scale culture across Waterfall offices. Stories include office updates, personal editorial entries from teammates, company updates, etc. The esthetic and tone of the magazine was intended to establish quality design as a key characteristic of Waterfall with a professional yet fun tone, to match the culture of the company. 

Theme and content was curated in collaboration with the rest of the culture team. Responsible for some content writing, all design.

Released monthly, the following are pages pulled from various issues. 

The Dub was created to help foster and scale culture across Waterfall offices. Stories include office updates, personal editorial entries from teammates, company updates, etc. The esthetic and tone of the magazine was intended to establish quality design as a key characteristic of Waterfall with a professional yet fun tone, to match the culture of the company. 

Theme and content was curated in collaboration with the rest of the culture team. Responsible for some content writing, all design.

Released monthly, the following are pages pulled from various issues. 

The Dub was created to help foster and scale culture across Waterfall offices. Stories include office updates, personal editorial entries from teammates, company updates, etc. The esthetic and tone of the magazine was intended to establish quality design as a key characteristic of Waterfall with a professional yet fun tone, to match the culture of the company. 

Theme and content was curated in collaboration with the rest of the culture team. Responsible for some content writing, all design.

Released monthly, the following are pages pulled from various issues. 

The Dub was created to help foster and scale culture across Waterfall offices. Stories include office updates, personal editorial entries from teammates, company updates, etc. The esthetic and tone of the magazine was intended to establish quality design as a key characteristic of Waterfall with a professional yet fun tone, to match the culture of the company. 

Theme and content was curated in collaboration with the rest of the culture team. Responsible for some content writing, all design.

Released monthly, the following are pages pulled from various issues. 

The Dub was created to help foster and scale culture across Waterfall offices. Stories include office updates, personal editorial entries from teammates, company updates, etc. The esthetic and tone of the magazine was intended to establish quality design as a key characteristic of Waterfall with a professional yet fun tone, to match the culture of the company. 

Theme and content was curated in collaboration with the rest of the culture team. Responsible for some content writing, all design.

Released monthly, the following are pages pulled from various issues. 

The Dub was created to help foster and scale culture across Waterfall offices. Stories include office updates, personal editorial entries from teammates, company updates, etc. The esthetic and tone of the magazine was intended to establish quality design as a key characteristic of Waterfall with a professional yet fun tone, to match the culture of the company. 

Theme and content was curated in collaboration with the rest of the culture team. Responsible for some content writing; all design.

Released monthly, the following are pages pulled from various issues. 

The Dub was created to help foster and scale culture across Waterfall offices. Stories include office updates, personal editorial entries from teammates, company updates, etc. The esthetic and tone of the magazine was intended to establish quality design as a key characteristic of Waterfall with a professional yet fun tone, to match the culture of the company. 

Theme and content was curated in collaboration with the rest of the culture team. Responsible for some content writing, all design.

Released monthly, the following are pages pulled from various issues. 

The Dub was created to help foster and scale culture across Waterfall offices. Stories include office updates, personal editorial entries from teammates, company updates, etc. The esthetic and tone of the magazine was intended to establish quality design as a key characteristic of Waterfall with a professional yet fun tone, to match the culture of the company. 

Theme and content was curated in collaboration with the rest of the culture team. Responsible for some content writing; all design.

Released monthly, the following are pages pulled from various issues. 

The Dub was created to help foster and scale culture across Waterfall offices. Stories include office updates, personal editorial entries from teammates, company updates, etc. The esthetic and tone of the magazine was intended to establish quality design as a key characteristic of Waterfall with a professional yet fun tone, to match the culture of the company. 

Theme and content was curated in collaboration with the rest of the culture team. Responsible for some content writing; all design.

Released monthly, the following are pages pulled from various issues. 

The Dub was created to help foster and scale culture across Waterfall offices. Stories include office updates, personal editorial entries from teammates, company updates, etc. The esthetic and tone of the magazine was intended to establish quality design as a key characteristic of Waterfall with a professional yet fun tone, to match the culture of the company. 

Theme and content was curated in collaboration with the rest of the culture team. Responsible for some content writing; all design.

Released monthly, the following are pages pulled from various issues. 

The Dub was created to help foster and scale culture across Waterfall offices. Stories include office updates, personal editorial entries from teammates, company updates, etc. The esthetic and tone of the magazine was intended to establish quality design as a key characteristic of Waterfall with a professional yet fun tone, to match the culture of the company. 

Theme and content was curated in collaboration with the rest of the culture team. Responsible for some content writing; all design.

Released monthly, the following are pages pulled from various issues. 

To be used across a multichannel campaign, these were created as a sub-brand of Waterfall in order to cater better to our social and email channel and audience. 

To be used across a multichannel campaign, these were created as a sub-brand of Waterfall in order to cater better to our social and email channel and audience. 

To be used across a multichannel campaign, these were created as a sub-brand of Waterfall in order to cater better to our social and email channel and audience. 

Imagery created to drive engagement of Facebook sponsored posts. Prior to my arrival, stock imagery had been used and engagement rates were low. Upon creating branded and cohesive call to action imagery, increase in click through was immediate.

Imagery created to drive engagement of Facebook sponsored posts. Prior to my arrival, stock imagery had been used and engagement rates were low. Upon creating branded and cohesive call to action imagery, increase in click through was immediate.

Imagery created to drive engagement of Facebook sponsored posts. Prior to my arrival, stock imagery had been used and engagement rates were low. Upon creating branded and cohesive call to action imagery, increase in click through was immediate.

Imagery created to drive engagement of Facebook sponsored posts. Prior to my arrival, stock imagery had been used and engagement rates were low. Upon creating branded and cohesive call to action imagery, increase in click through was immediate.

As part of a drip campaign following engagement with a Waterfall landing page, each email was given a theme. In order to test click through rates, animated .gifs were created for each theme and inserted into the header of each image. Click through rates increased immediately and significantly with the inclusion of .gifs.

The .gifs were created by me, based on the key theme word provided by the inbound team. I had not known how to create animated .gifs from custom vectors prior to this project and it presented the opportunity to teach myself, repeat, and refine.

As part of a drip campaign following engagement with a Waterfall landing page, each email was given a theme. In order to test click through rates, animated .gifs were created for each theme and inserted into the header of each image. Click through rates increased immediately and significantly with the inclusion of .gifs.

The .gifs were created by me, based on the key theme word provided by the inbound team. I had not known how to create animated .gifs from custom vectors prior to this project and it presented the opportunity to teach myself, repeat, and refine.

As part of a drip campaign following engagement with a Waterfall landing page, each email was given a theme. In order to test click through rates, animated .gifs were created for each theme and inserted into the header of each image. Click through rates increased immediately and significantly with the inclusion of .gifs.

The .gifs were created by me, based on the key theme word provided by the inbound team. I had not known how to create animated .gifs from custom vectors prior to this project and it presented the opportunity to teach myself, repeat, and refine.

As part of a drip campaign following engagement with a Waterfall landing page, each email was given a theme. In order to test click through rates, animated .gifs were created for each theme and inserted into the header of each image. Click through rates increased immediately and significantly with the inclusion of .gifs.

The .gifs were created by me, based on the key theme word provided by the inbound team. I had not known how to create animated .gifs from custom vectors prior to this project and it presented the opportunity to teach myself, repeat, and refine.

As part of a drip campaign following engagement with a Waterfall landing page, each email was given a theme. In order to test click through rates, animated .gifs were created for each theme and inserted into the header of each image. Click through rates increased immediately and significantly with the inclusion of .gifs.

The .gifs were created by me, based on the key theme word provided by the inbound team. I had not known how to create animated .gifs from custom vectors prior to this project and it presented the opportunity to teach myself, repeat, and refine.

As part of a drip campaign following engagement with a Waterfall landing page, each email was given a theme. In order to test click through rates, animated .gifs were created for each theme and inserted into the header of each image. Click through rates increased immediately and significantly with the inclusion of .gifs.

The .gifs were created by me, based on the key theme word provided by the inbound team. I had not known how to create animated .gifs from custom vectors prior to this project and it presented the opportunity to teach myself, repeat, and refine.

As part of a drip campaign following engagement with a Waterfall landing page, each email was given a theme. In order to test click through rates, animated .gifs were created for each theme and inserted into the header of each image. Click through rates increased immediately and significantly with the inclusion of .gifs.

The .gifs were created by me, based on the key theme word provided by the inbound team. I had not known how to create animated .gifs from custom vectors prior to this project and it presented the opportunity to teach myself, repeat, and refine.

As part of a drip campaign following engagement with a Waterfall landing page, each email was given a theme. In order to test click through rates, animated .gifs were created for each theme and inserted into the header of each image. Click through rates increased immediately and significantly with the inclusion of .gifs.

The .gifs were created by me, based on the key theme word provided by the inbound team. I had not known how to create animated .gifs from custom vectors prior to this project and it presented the opportunity to teach myself, repeat, and refine.

Responsible for designing updated email templates as Hearsay expanded it's customer and prospect email campaigns.

Responsible for designing updated email templates as Hearsay expanded it's customer and prospect email campaigns.

Responsible for designing updated email templates as Hearsay expanded it's customer and prospect email campaigns.

Responsible for designing updated email templates as Hearsay expanded it's customer and prospect email campaigns.

The Superhero Spotlight campaign was created in collaboration with the Social Media Marketing manager to highlight exemplary teammates on our social channel, website and blog in order to drive culture and recruitment efforts.

The social media superhero was an integral part of the Hearsay culture and brand. Representing not only creating superheroes within our end users, but also the Hearsay employee is a superhero for our customers. The imagery has roughly been established upon my hiring, but it was given to me to refine, define, and give life throughout my tenure with the company. Utilized throughout the company in internal and recruitment SWAG, office space decor, representing the internal voice on social, etc. the superhero will continue on as a core fiber of the Hearsay brand. 

Working directly with the Social Media Marketing manager, anytime there was a timely and relevant event happening outside of the Hearsay brand, I was responsible for quickly iterating imagery to share across channels.

One sheet layout design, utilized in various use cases for sales enablement pieces. The goal was to refresh the layout, make them a cohesive set, and represent the Waterfall brand as sleek and high quality throughout every piece in the sales cycle.