A creative that has worked on the agency side, with early-stage and hyper-growth technology startups, large public companies, and with the San Francisco Giants. (…and I even had a viral instagram once upon a time).
I translate stories and drive growth through impactful design. I am used to working quickly (and mostly calmly) under rapidly changing deadlines, navigating across teams and functions, and owning projects from ideation to implementation. In every role, I go beyond design as an advocate for company culture and inclusion.
Content is more than a marketing strategy, it's the voice of your brand. No matter what you're in the business of, these days it's imperative to create brand loyalty and understanding. Thoughtful content brings brands to life. Whether it's on social channels, a website, a corporate blog or email, telling stories that build a connection last far beyond a single transaction. For me, shaping that content is a form of method acting - learning, living, and breathing life into every word.
People influence people, and much like word-of-mouth among friends, trust becomes rapport. While "influencer" has certainly become a buzzword, it's not to be misjudged or diminished. Influencer marketing represents a shift in our culture. With the technology and information at our fingertips, more than ever, consumers long to connect with people authentically. Finding the right influencers for your brand is about building genuine relationships with them and their audience in order to tell a shared story. It's one of my passions -- finding and building these relationships with micro and macro influencers, both online and in the real world.